BRIX Leadership Team

SHERIF MITYAS

CEO, BRIX Holdings

Sherif serves as Chief Executive Officer of BRIX Holdings. He focuses on supporting the group in the areas of strategic positioning, growth, and M&A, while leading the shared services and brand teams of the current portfolio companies of BRIX Holdings, LLC. Prior to this role, Mityas has held various executive positions in consulting and the retail-restaurant industry sectors most notably as the chief experience officer for TGI FRIDAYS and as the chief executive officer for Hollywood Video/Movie Gallery.

AMOL KOHLI

Chairman of BRIX Holdings

Amol Kohli serves as Chairman of BRIX Holdings and Managing Partner of Legacy Brands International; a private investment group focused on acquiring and growing scalable franchise concepts. With over 15 years of experience as a multi-unit operator of Friendly’s and Tilted Kilt, Amol brings a unique perspective—from franchisee to franchisor. His approach combines financial discipline, operational excellence, and a deep respect for the guest and team experience. Amol has a proven track record of turning around underperforming locations, mentoring future leaders, and creating long-term value for both investors and franchise partners. He is committed to building strong brand foundations that drive sustainable growth across the BRIX portfolio.

Executive Leadership

Shared Services Team, BRIX Holdings and Friendly’s Restaurants

MITZI BROWN

Chief Legal Officer

Mitzi is the Chief Legal Officer of BRIX Holdings, LLC. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., Greenz, and Pizza JukeBox. Mitzi is a member of JAMCO Interests LLC, the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®. Prior to joining BRIX, she was Associate Corporate Counsel and later Vice President of Legal & Digital Content at Blockbuster.

ROBERTO DE ANGELIS

Chief Experience Officer

Roberto is the Chief Experience Officer of BRIX Holdings, LLC. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., Greenz, and Pizza JukeBox. Prior to joining BRIX Holdings, Roberto served in various roles for P.F. Chang’s over 18 years, most recently as the chief operating officer of global development. While there, he led the concept adaptation, development and opening of restaurants across 30 countries. Additionally, throughout his career, he has held positions in hospitality, training, food and beverage, culinary, operations, and international franchise development. He brings with him extensive knowledge of delivering on the guest experience and brand promise for fine dining restaurants, QSRs and luxury hotels.

RICK BROWN

Chief Financial Officer

Rick is the Chief Financial Officer for BRIX Holdings, LLC leading the Finance & Accounting functions and has 30+ years of experience in the retail/restaurant segment. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., and Pizza Jukebox. Prior to joining BRIX, Rick served in the same capacity as CFO at TGI Friday’s for two years after being promoted from VP of FP&A. His finance career also includes ten years in various finance roles for Blockbuster, Inc. where he worked with several members of the current BRIX leadership. Rick sits on the board of directors for TH Rogers Lumber Co, a regional chain of 40+ lumber/hardware retail storefronts in the South-Central US.

DAWN PETITE

President, Brix Holdings

Dawn is the President of BRIX Holdings, multi-brand restaurant portfolio company with eight franchise brands. Dawn began her career at Friendly’s Restaurants as an operations manager and has been with the Friendly’s brand for over 40 years. Currently, she is in charge of a multi-functional team of employees from corporate operations to franchise operations and training. Dawn previously worked as the Chief Operating Officer for J&B Restaurant Partners, where she oversaw operations for the largest franchisee in the Friendly’s organization, as well as multiple beach restaurants, bars, and the Gatsby on the Ocean Catering Hall.

Senior Leadership

Shared Services Team, BRIX Holdings and Friendly’s Restaurants

Kimberly Otte

Vice President of Franchise Success

As Vice President of Franchise Success, Kimberly leads the operations and training teams in support of the franchise owners and operators. She has over 30 years of experience in the restaurant segment both in-restaurant (as a hostess, server, catering coordinator, and assistant manager) and in home office roles. Prior to joining Brix, she spent 19 years with TGI Friday’s in various roles including HR, International Development, Supply Chain Logistics, and Menu Innovation. Then moved on to roles with Club Corp on the Menu Implementation Team and Dickey’s BBQ in Menu Project Management and eventually leading the Training & NSO Team.

Maria Angles

Vice President of Supply Chain

Maria Angles is the Vice President of Supply Chain of BRIX Holdings, LLC. Maria has built a strong foundation in supply chain and procurement through leadership roles at major foodservice and retail brands spanning over 25 years. From overseeing Food and Beverage at Cinemark Theatres to managing purchasing for CiCi’s Pizza and later Gigi’s Cupcakes, she developed expertise in cost management, vendor negotiations, and logistics. As VP of Supply Chain at MOOYAH Burgers, Fries & Shakes, she spearheaded strategic sourcing initiatives and operational efficiencies, navigating pandemic-era disruptions. These experiences paved the way for her current VP Supply Chain role at Brix Holdings, where she leads a team of brand directors supporting the diverse portfolio of six brands.

Lauren Lumbley

Vice President of Marketing

Lauren is the Vice President of Marketing and leads omni-channel marketing strategy for BRIX Holdings, overseeing brand development, digital media, loyalty, public relations, and national campaigns across the portfolio. Since joining in 2022, she has launched award-winning initiatives, driven systemwide engagement, and built scalable marketing programs that support both brand growth and franchise success. Her leadership is rooted in cross-functional collaboration, data-driven decision making, and culturally relevant storytelling. Prior to BRIX, Lauren held senior marketing roles at Dickey’s Barbecue Restaurants, Gold’s Gym, and Nothing Bundt Cakes, where she led integrated campaigns and franchise marketing. She is known for delivering impactful, consumer-centric strategies that connect across every touchpoint.

Derek Linders

Vice President of Technology

Derek is the Vice President of Technology for BRIX Holdings, LLC. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., Souper Salad, Clean Juice, and Pizza Jukebox. Prior to joining the BRIX team, Derek served in various leadership and regional food and beverage operational roles in the hospitality industry with ClubCorp, now Invited, for 24 years with the last 10 years focused on the transformation of restaurant technology and training. Derek also serves as the co-chair for the Dallas Chapter of The International Food and Beverage Technology Association (IFBTA).

John Roote

Vice President of Accounting

John Roote is a law graduate from Bristol University in the UK, a CPA and a Chartered Accountant. He was a successful applicant in the Price Waterhouse International Program and has worked for PWC and KPMG in the UK and in the US. During his career Roote has served as CFO for a number of mid-market companies in Texas and New York, as well as working as a management and forensic consultant. Roote is also the author of two books about Chinese-European history.